Sometimes, when you're trying to come up with an idea for an ad, you come up with an idea for everything else.
TAEDONGGANG Beer
A group of guys brewed their own beer using a brand and recipe they stole from North Korea. I wrote their copy. Don't tell North Korea.
I.C.E. BOX - In Case of Emergency Box
I hate how I eat before bed. I also hate talking to my grandma. So I designed a snack jar that automatically calls my grandma every time it's opened. My grandma isn't crazy about this idea.
Escape From Irma
Miami International Airport's poor organization doesn't make for an efficient hurricane evacuation, but it does make for a great adventure. This is the story of my day at MIA trying to escape Miami before the record-breaking Hurricane Irma hit two days later. It's told by that day's FitiBit heart rate report combined with real text message updates I sent my sister.
POEMS
The Man
There’s a man inside my head who tells me that I can’t.
“You can’t do this,” “you won’t do that,” he loves to scream and chant.
“You’re nothing kid, you’ll never be,” he raises such a riot,
but when I do and see it through, that man goes very quiet.
No-Name Nancy
Nancy loved to change her name.
No two days was her title the same.
But when years had gone by, Nancy couldn't recall:
what was her real name? Was it Nancy at all?
Gravity's Day Off
Today gravity decided to rest
after centuries of work, always doing its best.
We all understand, we all need a rest day,
we just hope it comes back before we all float away!
Little Things
Little things always get in the way,
always something to do or to ruin your day,
but when little things leave and stop making a hiss,
they’ll be the things that you’re going to miss.
Writer's Lament
I'd be a great writer, the best of my day,
if I could only figure out what I wanted to say.
Idea Place
There’s a place inside my head where all my ideas go,
but when one asks me where it is, I tell them, “I don’t know!”
Bedtime Snacks
Every night I have a snack before I go to bed,
but when my back has hit the sack, I think of jam and bread
and thoughts of chocolate ice cream cake go swirling through my head
and that’s when I decide it’s time my hungry thoughts are fed.
So out comes all my candy and an ice cream sundae, too
and crackers, bread, and cheese slices and even mother’s stew.
I eat and eat and eat some more until the food is through
and when all of the food is gone, I wonder what to do.
My stomach is much bigger now than what it was before.
I cannot move - I cannot stand - I can’t eat any more.
So I head back to my room and bed with stomach oh so sore
and realize now tomorrow I need to go to the grocery store.
Thought Box
Today I’ll take a picture of each one of my thoughts
and put all of those pictures in a big thought box.
Then twenty years from now when my thoughts are all brand new,
I’ll unlock that box of thoughts and smile at the view.