"Love Letters"
People hold onto things they don't use anymore because they're emotionally attached. It makes no sense considering they can sell that stuff on letgo for money. To prove how ridiculous this is, we wrote love letters to people's old stuff.
Copywriter
*Gold Mercury Award for Campaign*
There's a community of proud secondhanders in the real world, but there's not really any conversation online. To change this, we launched the #SecondhandSunday campaign, which rallied the online secondhanding community, reminded people of the benefits of secondhanding, and gave secondhanders a megaphone to help transform Sunday into the day people make a difference by shopping secondhand.
